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Environment

People hugely underestimate the carbon footprints of the 1 per cent

In a survey of thousands of people, respondents underestimated the massive difference between the carbon footprints of the wealthiest and poorest individuals – and that’s bad for climate policy

By Jeremy Hsu

17 September 2024

Private jet use increases an individual’s carbon footprint

Michael Edwards/Getty Images

People consistently underestimate the personal carbon footprints of the top 1 per cent wealthiest individuals around the world while overestimating the carbon emissions of low-income people. This could undermine climate justice efforts and support for the most effective policies for mitigating climate change.

“What we find is that people underestimate the footprint of high-income groups [by] quite a lot,” says Kristian Nielsen at Copenhagen Business School in Denmark. “And we also know that the wealthy generally have disproportionate influence on which policies are being promoted, talked about in…

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